[Télécharger] Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice) (English Edition) de Andrew Griffin Pdf Ebook
Télécharger Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice) (English Edition) de Andrew Griffin Pdf Epub
Télécharger "Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice) (English Edition)" de Andrew Griffin Pdf Ebook
Auteur : Andrew Griffin
Catégorie : Ebooks en langues étrangères,Par langue,Ebooks en anglais
Broché : * pages
Éditeur : *
Langue : Français, Anglais
Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.
Télécharger Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice) (English Edition) de Andrew Griffin Livres Pdf Epub
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